Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Nokia N70 Mobile Phone

The entry of Nokia N series in the world of mobile phone handset has taken the mobile phone users by pleasant surprise. Almost all the sets of the series are completely compatible to serve the purpose of a busy bureaucrat, ambitious businessman and any other fun-loving mobile user. Let us see the features and functionalities of the most favorite member of the series — Nokia N70.

Nokia N70 is the most popular for its high resolution video camera. Simply unfold and twist the main display and the hand set is ready to shoot superb quality video using the high-resolution color landscape view as a viewfinder. For convenient one-hand operation there are zoom keys including up to 8x digital zoom for video.

You can easily connect it to the Internet thereby to communicate with others, create and share experiences, participate in Internet communities, and access digital content using available mobile broadband connections. How interesting is it to communicate with the rest of the world or enjoy your favorite channel using a small tool which remains well-fit within the fist of your hand!

May be for serious work or simply having sheer fun Nokia N70 can provide unparallel multimedia experience. With its powerful functionality and winsome design it can arrest the attention of any fashionable person. With all these wonders packed in a small and cute device will Nokia N70 be an ideal for any group of mobile phone users, irrespective of their age and status.

Privacy Issues Surrounding Biometric Technology

The terrorist attacks on the World Trade Center have provoked in-depth discussion and study of existing security measures, their deficiencies, and how to enhance security to prevent similar terrorist attacks from occurring in the future. Biometric technology has risen to the top of the list as a possible solution. The government is not the only entity exploring biometric security systems. The financial services industry see biometrics as a way to curb identity theft. Biometrics are intrinsic physical characteristics used to identify individuals. The most commonly used biometric is fingerprints but others include, handprints, facial features, iris & retinal scans, and voice recognition.

Soon after 9/11 there were calls for the issuance of national ID cards containing biometric information on an RFID chip implanted on the card. The argument is that national ID cards will increase security by identifying individuals with their unique fingerprints which are much more difficult to counterfeit than standard photo ID cards. There is also a movement toward biometric passports. It looks like biometric passports are coming soon. National ID cards may follow.

Biometric identification is nothing new. Humans have been identifying other humans biometrically since the beginning of time. You recognize people you know by their facial features, their voice, and other biometric features. What’s new is introducing technology into the mix that compares a given biometric with a stored database of biometrics to verify the identity of an individual. An individual place their finger on a fingerprint scanner and the image is compared with the database to verify the person’s identity. Promising as it is, biometric technology has not been without hiccups but biometrics are advancing quickly and becoming more and more prevalent in security systems.

Fingerprints are the most commonly used biometric identifiers. The National Institute of Standards and Technology (NIST) conducted a study that showed single fingerprint biometric systems had a 98.6 percent accuracy rate. The accuracy rate rose to 99.6 percent when 2 fingerprints were used and an almost perfect 99.9 percent when 4 or more fingerprints were used. The study results show that biometric identification is nearly perfect which is not surprising given the uniqueness of human fingerprints.

The US-VISIT program, which is an acronym for United States Visitor & Immigrant Status Indicator Technology, currently requires foreign visitors to the US to present a biometric passport containing 2 fingerprints and a digital photo for identification purposes before being granted admission to the U.S. Of course the biometrics are compared against a vast network of government databases full of known and suspected terrorists and other criminals.

On the surface biometric technology may sound like a panacea but it’s use has raised significant privacy concerns that need to be addressed. Here are six major privacy concerns: storage, vulnerability, confidence, authenticity, linking, and ubiquity.

Critics wonder how the data will be stored and how vulnerable it will be to theft or abuse. Confidence issues center around the implications of false positives and false negatives. Can the biometric data be used to link to other information about the individual such as marital status, religion, employment status, etc.? And finally ubiquity. What are the implications of leaving electronic “bread crumbs” to mark a trail detailing every movement an individual makes?

Until these issues are addressed, privacy advocates will lead a charge to resist biometric technology claiming it as a way for the government to assume a “Big Brother” type of rule as described in George Orwell’s novel 1984. But protest as they may, it’s likely national security concerns and the ability of biometric systems to enhance the security of US border and possibly prevent another major terrorist attack will win out over privacy concerns.

Cooking – Liver

All liver is a great source of iron and B vitamins and should be a regular part of a healthy diet and if cooked correctly liver can be delicious. Although liver does have bad press and many people will not even consider trying it. Sometimes it calls for the cook to be somewhat inventive to get people to try liver. There are many recipes to choose from and it is worth the experimentation.

The best liver is the liver from young animals as it is mildest and tenderest. Calf’s liver is delicate and delicious but fairly expensive. Real calf’s liver is paler in color than the redder more mature baby beef liver. For a mild flavored liver choose the palest that you can find. The darker the color the stronger the flavor.

Take care when choosing liver as sometimes baby beef liver is labeled calf’s liver in the supermarket or grocery store. To ensure purchasing true calf’s liver buy from a butchers or a reputable gourmet supermarket.

Baby beef liver is stronger in flavor than calf’s liver but is very good and preferable to actual beef liver. Liver from beef is dark red and the color corresponds to the strength of flavor. Beef liver is readily available but many believe it is too strong for simple preparations.

Some cooks after buying beef liver soak it in milk or a flavorful spicy marinade such as a white wine marinade before cooking to soften the intense flavor. After marinating throw the liquid away and pat the liver dry before cooking.

A lovely tender well-flavored liver is lamb liver but this is generally quite difficult to find.

Also hard to find is pigs liver, which is strong in, taste but extremely tender. Again for pig’s liver it can be soaked or marinated like the beef liver.

When choosing liver it should be impeccably fresh with no slimy or dry patches and should have a clear scent.

Should you find yourself preparing a whole liver first wipe it with a damp cloth, then with a sharp knife remove any exposed veins, ducts or connective tissue. With your fingers peel away the thin outer membrane without tearing into the liver itself. You then just slice on the diagonal to the desired thickness your recipe calls for.

Of course presliced liver can be purchased and is actually more commonly available than whole livers. If the butcher has not done so remove the outer membrane on the slices.

Before cooking make 1/8th inch cuts at 1-inch intervals around the outside of the liver slice. The reason for this is because liver has a tendency to shrink and curl when it is cooked and these cuts will help to prevent that from happening.

The liver is now ready for cooking. Liver should be cooked until it is pink but firm in the center. If liver is overcooked or cooked on excessively high heat it will toughen.

Liver is a lot richer in flavor than many other types of meat so a 4-ounce serving should be ample as a main course for most appetites.